The Great Conversation: Why Twitter Works

This morning’s FT had an article on free applications for the BlackBerry which mentioned Viigo. Still on the bus, I downloaded one, Viigo. Kind of disappointed after a few minutes, I twittered Viigo not has nice as Financial Times reports (note to self, learn to spell).

Moments later, the CEO of Viigo. Mark Ruddock, replied: @howardjp what were your concerns? We’d love to know. I don’t know if my concerns are valid yet, but you have to give credit to Mr. Ruddock for following up so quickly and Twitter for making it possible.

The lesson here is about the Great Conversation. Because technology really has made the world flat, it is easier to get access to those with the power to change things. Whether it is the company boss, your member of Congress, or the First Lord of the Treasury, the nature (and maybe the contents) of the discussion has changed, and is one step closer to be bidirectional.

I am not the first person to notice this. But most likely, I will give Viigo a second try.