Royal badges have long been a way for English and British monarchs to stamp their identity on history–literally. These emblems, unlike the more formal coat of arms, were personal markers of power, ambition, and, occasionally, whimsy. They did not just represent the crown as an institution; they reflected the character and priorities of the monarch themselves. Badges adorned coins, decorated buildings, and marked livery, serving as a visual shorthand for royal authority and ideals. Think of them as the medieval equivalent of a personal brand: part symbolism, part strategy, and all about showing who is in charge. Monarchs used these symbols to balance their unique identities with the monarchy’s broader heraldic traditions, blending personal flair with timeless authority.
The royal badges of English and British monarchs have served as deeply personal symbols, reflecting the values, alliances, or political aspirations of the reigning king or queen. Unlike the formal coat of arms, which adhered to strict heraldic rules and represented the broader institution of the monarchy, badges were far more flexible and individualized. Monarchs often employed multiple badges for different contexts—whether to emphasize dynastic claims, signal alliances, or project personal virtues. This flexibility allowed each monarch to tailor their symbols to specific needs while providing a unique window into their legacy. In this exploration, we focus on the primary badges that most vividly defined their reigns.
Henry II is traditionally associated with the broom plant, Planta genista, a symbol that holds particular significance for his dynasty. This connection is believed to be the origin of the Plantagenet name, marking the foundation of one of the most enduring royal houses in English history. The broom plant symbolized resilience, vitality, and strength—qualities that Henry sought to project as he navigated the complexities of consolidating power across England and expanding his control into French territories.
The broom plant did not remain exclusive to Henry II. It continued to be used as a badge by his successors, serving as a unifying symbol for the Plantagenet dynasty up to the reign of Edward III. Each king imbued the badge with their own interpretation while retaining its underlying message of resilience and dynastic strength. Edward III, in particular, capitalized on the Plantagenet legacy symbolized by the broom plant as he pursued his ambitions on the French throne, ensuring the badge’s significance endured through generations.
The Plantagenet kings employed a variety of badges that reflected their individual ambitions and the broader context of their reigns. Richard I, known for his crusading fervor, adopted the crescent and star as his personal badge. These symbols, often associated with the East and the Islamic world, underscored Richard’s identity as a warrior king and his role in the Third Crusade. For Richard, the crescent and star were powerful emblems of his commitment to Christendom and his reputation as a defender of the faith. His brother and successor, King John, continued to use the crescent and star, though its significance waned after John’s reign.
Edward I introduced the golden rose as a badge, marking the first appearance of the rose motif in English royal heraldry. The golden rose symbolized beauty, divine favor, and Edward’s vision of a unified realm, particularly during his campaigns to assert English dominance in Wales and Scotland. Though the badge fell out of use under his successor, Edward II, it was revived by Edward III, who reconnected the rose to its earlier legacy. The rose motif would go on to become a central symbol in English heraldry, reappearing prominently during the Wars of the Roses and beyond.
The ostrich feather first emerged as a royal badge during the reign of Richard II, a monarch known for his artistic sensibilities and penchant for symbolic expression. Richard adopted the ostrich feather as a personal emblem, often depicted as a plume or cluster of feathers, to convey ideals of nobility, purity, and chivalric virtue. The feather’s graceful form and exotic origin reflected Richard’s cultivated image as a sophisticated and enlightened ruler.
The ostrich feather’s symbolic life did not end with Richard II. Though it fell out of favor following his deposition, the badge resurfaced in later heraldic traditions, particularly within the House of Lancaster and the royal princes of England. Perhaps the most famous iteration is the badge of the Prince of Wales, featuring three white ostrich feathers encircled by a coronet and accompanied by the motto “Ich Dien” (I Serve). While the precise origins of this later usage are debated, the adoption of the feather as a princely badge reflects its enduring resonance as a symbol of royal virtue and service.
Henry IV and his son, Henry V, also employed badges such as the antelope and the swan, both of which symbolized chivalric values, loyalty, and purity. The white swan, associated with the de Bohun family–an ancestral line of Henry IV–represented noble lineage and unwavering loyalty. The antelope, often depicted as a mythical creature, conveyed grace and strength. These badges underscored the Lancastrian claim to the throne through noble inheritance, while also highlighting the chivalric ideals that defined both monarchs’ reigns. The Lancasters may be best known for the red rose, however.
The red rose of Lancaster stands as one of the most enduring and recognizable symbols in English history, representing the House of Lancaster during its protracted conflict with the House of York in the Wars of the Roses. Its adoption as a badge is traditionally attributed to Henry IV, the first Lancastrian king, although its use may have earlier roots within the family’s heraldic tradition. The red rose symbolized loyalty, courage, and the bloodlines of the Lancastrian dynasty, projecting an image of strength and legitimacy during a time of dynastic instability.
The red rose of Lancaster was prominently displayed during the reign of Henry VI, whose turbulent rule saw the height of the Wars of the Roses. The badge was used not only on battle standards and seals but also in public displays of loyalty to the Lancastrian cause. Even as Henry VI’s reign faltered and the Yorkists gained power, the red rose retained its symbolic weight, representing the persistence of Lancastrian claims to the throne.
The white rose of York, emblematic of the House of York, remains another enduring symbols of English heraldry. Its use as a badge dates back to the 14th century, where it became closely associated with Edmund of Langley, the first Duke of York and a younger son of Edward III. The rose symbolized purity, loyalty, and a divine right to rule, qualities the Yorkist kings sought to embody and project during their turbulent bids for the English throne.
The white rose reached its zenith of prominence during the reigns of Edward IV and Richard III, both Yorkist kings who prominently displayed the badge to assert their authority. Edward IV’s “rose en soleil,” a white rose superimposed on a golden sun, represented a fusion of Yorkist heritage with divine favor, reinforcing his position as a monarch blessed by providence. Similarly, Richard III used the white rose extensively, incorporating it into his banners, coinage, and royal imagery to solidify his connection to the Yorkist legacy.
Despite the fall of the Yorkist dynasty at the end of the Wars of the Roses, the white rose retained its symbolic significance. The Tudor dynasty, inaugurated by Henry VII, introduced the red-and-white Tudor Rose as a symbol of peace and unity. This emblem represented the union of the houses of Lancaster and York following the Wars of the Roses. Henry VII used the Tudor Rose to signal a new era of reconciliation and stability, seeking to heal the divisions caused by decades of civil conflict. The Tudors also adopted the portcullis as a badge, which symbolized security and the monarchy’s strength. Originating as a Beaufort symbol–connected to Henry VII’s maternal lineage–the portcullis reinforced the image of a fortified monarchy dedicated to providing stability to England.
When James I ascended to the English throne in 1603, he sought to symbolize the unity of his newly combined kingdoms. The heraldic badges of the House of Stuart reflect the complex territorial claims and aspirations of a monarchy presiding over a composite realm. These emblems symbolized the unity and sovereignty of England, Scotland, Ireland, and France, underscoring the Stuarts’ ambitions for a cohesive British identity. Notably absent, however, was a badge representing Wales, a striking omission that speaks to the evolving but incomplete nature of British symbolism during this period.
The Tudor rose, a combination of the red rose of Lancaster and the white rose of York, remained the emblem for England under the Stuarts. Depicted as a red rose (Rose Gules) with a white rose (Rose Argent) superimposed and royally crowned, the badge symbolized the enduring legacy of Tudor reconciliation. By retaining this emblem, the Stuarts sought to project continuity and stability within England, despite their Scottish origins.
The thistle, depicted as a slip and flower (Proper) and crowned, represented Scotland and was emblematic of the Stuart dynasty’s heritage. As native Scots, the Stuarts elevated the thistle to a prominent position, reflecting both their ancestral pride and their efforts to integrate Scotland into the broader monarchy. The thistle’s symbolism of resilience and unity resonated deeply with the Stuart monarchs, especially in the wake of James VI of Scotland’s ascension to the English throne as James I, uniting the crowns of England and Scotland.
The fleur-de-lis (Or, crowned) symbolized the English monarchy’s claim to the French throne, a legacy dating back to Edward III’s assertion of this right in 1340. Although the claim was largely symbolic by the Stuart period, the fleur-de-lis remained an integral part of royal heraldry, reflecting the historic ambitions of English monarchs on the European stage. Its inclusion in the Stuart badges signaled a continued, if nominal, assertion of England’s influence abroad.
The harp (Or, stringed Argent, and crowned) represented Ireland, a badge steeped in both cultural and political significance. As a long-standing symbol of Irish identity, the harp conveyed the monarchy’s role as the sovereign authority over Ireland, though Stuart rule in Ireland faced persistent challenges. The harp’s royal crown reinforced the notion of Ireland’s integration into the composite monarchy, despite the underlying tensions and divisions within the Irish realm.
Notably, Wales was absent from this collection of heraldic symbols. Since the incorporation of Wales into the English Crown by the Laws in Wales Acts of 1535 and 1542, Welsh identity had been subsumed under the broader representation of England in heraldic tradition. This absence highlights a significant gap in the Stuarts’ symbolic recognition of the territories they governed. Despite Wales’s integral role within the kingdom, its distinct cultural and historical identity was not explicitly acknowledged in the royal badges of the Stuart period.
The Union of the Crowns in 1603 was symbolized by a badge combining the Tudor rose of England and the thistle of Scotland, crowned to signify their unity under James VI and I. This emblem represented the merging of two distinct national identities under the Stuart monarchy, projecting a vision of harmony and cooperation. Though the badge conveyed aspirations for unity, the full political union of England and Scotland would not be realized until the Acts of Union in 1707, highlighting the evolving nature of this early symbol of British integration.
With the accession of George I, the first Hanoverian monarch, the royal approach to symbolism shifted significantly. The House of Hanover generally favored the use of the Royal Cipher over the traditional badges employed by earlier monarchs. This choice reflected the Hanoverians’ preference for a unified and streamlined representation of royal authority. However, earlier heraldic badges, such as the white horse of Hanover, continued to appear in certain contexts, particularly when emphasizing George’s German ancestry and Hanoverian lineage.
Subsequent monarchs, especially those of the House of Windsor, occasionally revived earlier symbols while embracing broader British emblems such as the Tudor Rose, the Irish shamrock, and the Scottish thistle. These badges symbolized continuity and unity across the United Kingdom and the Commonwealth. In the modern era, Queen Elizabeth II introduced new badges to reflect evolving royal symbolism, including a new Royal badge for Wales that acknowledged its distinct cultural identity, as well as reviving an earlier Welsh badge. However, while these badges offered some representation, Welsh identity has historically focused on achieving representation in the Royal Coat of Arms, a goal that remains unrealized. George VI adopted a specific badge for the House of Windsor, reinforcing the dynasty’s unique identity within the monarchy. Together, these symbols demonstrated the enduring adaptability of royal heraldry in balancing tradition with inclusion.
The badges chosen by English and British monarchs carry profound dynastic, personal, and political significance. These symbols served as more than mere decoration; they were carefully crafted tools of communication, projecting messages about the monarch’s legitimacy, values, and aspirations. Through their badges, monarchs conveyed continuity and stability while adapting to the evolving political and cultural landscape.
Royal badges often symbolized unity and continuity within the monarchy, especially during periods of political turmoil or transition. One of the most iconic examples is the Tudor Rose, introduced by Henry VII. This emblem, created by merging the red rose of Lancaster and the white rose of York, represented peace and reconciliation after the Wars of the Roses. The Tudor Rose was not just a badge of personal triumph; it became a national symbol, reinforcing the legitimacy of the Tudor dynasty and fostering loyalty and unity among a fractured populace.
Other badges carried similar dynastic weight. The broom plant of the Plantagenets, introduced by Henry II, symbolized resilience and strength, qualities critical to establishing one of England’s longest-ruling houses. The thistle of the Stuart dynasty emphasized Scotland’s central role within the United Kingdom under their rule, signaling a new era of dynastic unity. These badges served to anchor each royal house within the broader historical narrative of English and British monarchy, fostering a sense of lineage and permanence.
Beyond dynastic symbolism, royal badges were powerful vehicles for personal expression and political messaging. They allowed monarchs to shape their public personas and communicate their values directly to their subjects. For example, Richard I’s crescent and star underscored his crusading zeal and commitment to defending Christendom, reinforcing his image as a warrior king. Similarly, Edward III’s “sun in splendor” evoked divine favor and enlightenment, portraying him as a ruler blessed by providence and destined for greatness.
These badges were often used to emphasize alliances and aspirations. Henry IV and Henry V employed the swan and antelope to reflect chivalric ideals and noble lineage, while the Tudor Rose emphasized Henry VII’s political goal of national unity. By adopting badges that resonated with their subjects, monarchs strengthened their connection to the people and legitimized their authority. These symbols were not static; they adapted to reflect the political ambitions and cultural contexts of their times.
As political landscapes shifted, the role of royal badges evolved, reflecting changes in governance and public expectations. During the Hanoverian period, badges were largely supplanted by the Royal Cipher, yet earlier symbols like the white horse of Hanover were used selectively to emphasize dynastic heritage. In the modern era, Queen Elizabeth II revitalized the use of badges to reflect the diversity and unity of the United Kingdom, introducing badges for Wales and the House of Windsor. This evolution illustrates the enduring adaptability of royal badges, maintaining their relevance while respecting historical traditions. Conclusion
Through their badges, monarchs articulated their vision for the realm, consolidated their power, and reinforced their role as both symbols of stability and agents of change. Whether reflecting dynastic legitimacy, personal virtue, or political strategy, these emblems have served as dynamic tools for expressing identity and unifying the nation, leaving an indelible mark on the history and culture of the monarchy.
Image of the Royal badges aside the Royal arms carved in stone at King’s College, Cambridge, England, by John Seb Barber. Images of badges by Sodacan.