Mission, Vision, and Values

A five-part practical sequence on what an organization does, why it does it, how it decides, and what comes next.

5 parts

Reading Order

  1. Part 1

    Mission, Vision, and Values

    Why the three statements are different and why an organization needs all three.

  2. Part 2

    The Mission Statement

    The present-tense statement of what an organization actually does.

  3. Part 3

    The Vision Statement

    The future condition the organization is trying to create.

  4. Part 4

    The Values Statement

    The decision framework that governs how the work gets done.

  5. Part 5

    After the Mission, Vision, and Values

    Goals, objectives, and the next layer of a usable strategic plan.